How To Optimize Your Business On Instagram, as Explained by Three Girls Media
According to internal statistics, 90% of Instagram users follow a business on the platform. Instagram passed 1 billion monthly users in June 2018, and numbers are projected to climb to 125.5 million active users by 2023 in the US alone, according to this report from Sprout Social. There has never been a better time to brand and optimize your business on Instagram. Here at Three Girls, we use analytic reports and SEO data to ensure every account in our care is functioning at its top potential. Here are 10 tips to help you get there, too.
1. Switch to a Business AccountThis one seems like a no-brainer, but that’s why it’s number one: switching to a business profile might be the most crucial move you can make when optimizing your Instagram presence. For years, business owners argued that making the switch would negatively impact their engagement, a problem Instagram debunked after the 2019 algorithm change. Not only are business accounts treated equally in terms of engagement, they offer unique features and benefits unavailable elsewhere. Facebook’s acquisition of Instagram has produced increased user transparency when it comes to viewing and managing analytics, clearing and straightening the path to SEO optimization. With a business account, users can view account insights including number of impressions, follower demographics, optimal posting times and more.
2. Use Keywords in Your BioIn marketing, we use keywords to ensure our content reaches the right people, and Instagram is no exception. Think of your Instagram bio as a headline—does it use relevant keywords to tell a story? Keywords are the key terms website users enter to find what they’re looking for. With the option to search keywords within the app, Instagram users can browse based on more than just username or hashtag. Having specific keywords like “retail,” “photographer” or “repair” in your bio could bring in more new followers than you would expect.
A customer might not be consciously looking for keywords, but your bio is where they belong. It’s your chance to include info like your location, which will help target those looking for local artisans. What might feel like a fun fact to you could be the deciding factor for a customer, like the fact that your business only uses post-consumer material, or donates a portion of proceeds to charity. Maybe you’re proud to be partnered with your selling platform. Whatever your “thing” may be, the bio is the place to show it off!
3. Take Every Opportunity To BrandLet’s say you run a business, and that business sells novelty birdfeeders. Your novelty birdfeeder business is called Canary Condos, and you run it out of an Etsy shop. Your username should include the name of your business, or even better, your business name with the word “shop” included. @ShopCanaryCondos would be a unique and straightforward name with function and high brand recognition.
Your display name, which is below your username on the profile, should include your business name and a keyword if you can fit one. “Canary Condos Birdhouses” is under 30 characters, and includes the product in the title. Even though “birdhouses” isn’t in the business name, it helps people find you and keeps your product top-of-mind.