Three Girls Media Explains 6 Fool-Proof Steps to a Successful Public Relations Campaign
Are you looking to maintain a professional presence in your field? Every business or professional individual can benefit from some form of public relations when it comes to elevating and maintaining their image. No matter what your intentions are when starting a public relations campaign, where do you start?
Here Are 6 Critical Steps For Planning A Successful Public Relations Campaign.1. Understand Your Brand
When starting your public relations campaign, it is vital to have some self-awareness. No one should know you better than yourself!
Think about the current face your business is putting out to the public. Start your public relations campaign by setting aside valuable time for brand-reflection in order to evaluate critical topics that will affect your interactions with the public.
Do you have answers to the vital questions that people may inquire about? Here are common questions to have the answers to:
- What does your company do? What is your mission and vision?
- What makes your business different from competitors?
- What do you want consumers to think of when they think of your brand?
It is important to highlight what sets you apart, but you don’t want to ignore how you compare to other competitors in your field. Learning about common practices and current trends, as well as how others are tackling similar topics in your field, is valuable when reflecting on how to improve your brand.
Having a strong familiarity with all aspects of your brand allows you to form a better idea of how you can set yourself apart during your public relations campaign.
Remember, this is not the time to start making large-scale choices but instead, take inventory of your brand’s assets. Once you bring these various aspects together you can start working towards a PR campaign that emphasizes all the fantastic qualities of your business!
2. Learn About Your Audience
You may have a wonderful cause or service to share with the public, but who exactly are you trying to reach with your message?
Decide who your target audience is before officially kicking off your public relations campaign.
Is your business trying to gain a general following or is there a specific audience that would value from learning about your services?
Narrowing down your desired geographic locations and demographic features are a great way to start!
Decide whether you are trying to reach people locally, regionally, nationally or even internationally. Although increasing and maintaining your presence is important, it is necessary to be realistic about the amount of time and energy you will need to invest in order to reach larger audiences.
Once you decide what locations you are going to be targeting in your public relations campaign, learn more about the people living within these geographic areas.
If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately. For example, the voice you use to communicate with a teenager online shouldn’t be the same one you would use with a baby boomer. Get to know more about who you are speaking to and where they will hear your message the loudest.
After learning more about what topics interest your audience you will also be able to decide what content they will find engaging. A public relations campaign is an inexpensive way to market your business, but you don’t want to waste valuable time or resources on content that your audience will overlook.
Ask these questions when evaluating your audience:
- Who is the target audience you are trying to reach with a public relations campaign?
- Where can these people and outlets be accessibly reached?
- Is the target audience more tech or copy savvy? This will answer what content and platforms they may be more inclined to engage and follow up on.
- What trends are popular among this audience?
3. Create An Attainable PlanPut your ideas into action!
After you have critically evaluated your needs, as well as what you are looking to do, it’s time to build a plan to help you meet them.
Determine a timeline for your public relations campaign and start to create some SMART goals:
- Specific. Determine what exactly you are looking to get out of starting a public relations campaign.
- Measurable. How are you planning to track the progress of your goals?
- Attainable. Choose campaign goals that can be easily done. Don’t start off overwhelmed!
- Relevant. How is your goal going to enhance your brand image?
- Timely. Give yourself a timeline to start looking for visible results that your plan is working (or not.)
Take care when choosing your goals and be realistic that they may change after your campaign launches.