Three Girls Media Explains What Businesses Should Post On Social Media
I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting updates on social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are unsure what to post, this article provides some helpful ideas that can get your creative juices flowing.
8 Challenges of Creative Content MarketingIt isn’t easy to come up with fresh, new and exciting ideas for your business day in and day out. As Jeff Bullas mentions, there are eight main challenges that can be barriers to your content marketing plan. They are:
- Finding inspiration and ideas for the content
- Creating it
- Making it relevant
- Resourcing it
- Managing it
- Monitoring it
- Measuring it
- Making it “liquid” and contagious
- What’s in it for my audience?
- Would I click on this?
- Is this relevant to my business?
20 Creative Content Marketing Ideas
1. Create a Daily, Weekly, or Monthly SeriesOn social media, and online in general, content is king, but consistency is queen. Creating a series that you post to your social media channel regularly builds trust with your audience; they will see that you are consistent and they will be more likely to engage with more of your content.
2. Create Instagram and Facebook StoriesHave you noticed the Instagram and Facebook Story feature? This allows users to share more than one photo at once and live video, in the form of a story that lasts for 24 hours. This is an awesome opportunity for brands to take advantage of, because it allows you to share more content marketing material without clogging up customers’ newsfeeds and appearing spammy. It also allows you to create a “story” for each day, which is a great place to highlight current specials or happenings at your company.
While viewing a Story, users can send the creator a direct message easily through the app, which makes it easy for customers to contact you. Remember to have a social media point person assigned to monitoring for fan engagement, because the average customer won’t wait long for a response.
3. Run a Contest or GiveawayPeople love contests, and even more so love free things. According to Sprout Social, “Running the occasional contest is one of the most impactful social media ideas when it comes to potential engagement from followers. 91 percent of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests on a regular basis are noted to grow 70 percent faster than those that don’t.”
4. Offer a Tip of the DayWhile you wouldn’t give away all of your company’s secrets, there is great value in dangling a carrot! Try sharing a Tip of the Day related to your industry to showcase your expertise for your customers. While you don’t want to give away too much free information, there is a fine line to walk. For example, if you’re the author of a cookbook, try sharing your favorite recipe.
5. Host an Ask Me Anything (AMA)AMAs are increasing in popularity and are very common on Reddit. This is a great way to engage and educate your followers. AMA’s are questions and answers sessions connected over social media where you can show off your industry knowledge, experiences and insight. Just be prepared to answer anything that’s asked – you may want to have a trusted colleague with you to help navigate any tricky questions that come up.
6. Prepare a Top 10 ListCurated content is another great option to share on social media, especially when you are feeling some writer’s block. There is tons of fantastic content on the internet, so take a research day and dive into the ins and outs of your industry. Compile these into a blog post (adding an introduction, conclusion and your own commentary), then share it with your followers on social media. This helps establish you as a thought leader and shows that you are always learning.
7. Create Bite-Size VideosVideo content marketing is a must-do for modern brands in more ways than one. Unfortunately, some companies are worried about video content being too complicated or costly.
According to Sprout Social, “When you consider that video content gets exponentially more shares than video or text, brands should give some serious thought to creative social media ideas that incorporate video.”
Bite-size videos are low cost, and are perfect for social media platforms like Twitter, Instagram and Facebook.
Check out this example from Krispy Kreme.
8. Share a Video DemonstrationSome business’ products are hard to explain using words and pictures. If this is the case for your company, try a more dynamic approach. Create an interesting video demonstration of your product or hold a Facebook Live session where you can answer customer questions. This helps shake things up, keeping your content marketing approach fresh and fun.
9. Repurpose Your ContentThere is a good chance that you spend a lot of time creating your original content, so you are going to want to repurpose it as much as possible. According to Sprout Social, “50 percent of articles only receive eight shares or less on social media. For every blog post you write or video you shoot, you should consider additional ideas for promoting it on social media beyond its original format. For example, you can pull a quote from your content and repurpose it into a share-friendly image via Canva.”
10. Create Interviews and PodcastsAccording to The Podcast Consumer 2019, “seventy percent of Americans have heard of podcasts – that’s an additional 20-million more people over the 2018 statistic.” Podcasts help build brand recognition, authority and trust among listeners. With so many people tuned in, they provide a fantastic opportunity for conversations related to specific industries and build the speaker’s credibility in their niche.
11. Team Up with Another BrandTeaming up with another company is a great way to get new eyes on your product or service. You are showing your brand to an already established audience and it makes your business seem amiable and more personable. Social media is a great platform for co-marketing because of easy integration.
12. Ask Your Followers a QuestionSimilar to sharing a Tip of the Day, why not ask a Question of the Week? This not only engages your followers and brings them into your world, but it also offers you a valuable opportunity to get into their heads and collect data about their needs and behaviors, such as preferences or suggestions for improvement on any of your products.
13. Go LiveAccording to Sprout Social, “People spend three times longer watching Facebook Live videos than pre-recorded ones.”
With live video you can directly interact with your audience. However, it can be a huge time commitment, so consider that when planning for live video.
14. Predict Future Industry TrendsDo you have a great idea about a cutting-edge new trend in your industry? Share it with the world! Create a blog post that details your predictions and share the link on your social media channels. Encourage your fans and followers to add their two cents and encourage comments on your website. This will help build your business’ credibility as an industry thought leader.
15. Take Advantage of Trending TopicsThe internet and its trends move fast; they come and go in the blink of eye.
According to Sprout Social, “Trending topics on Twitter and Facebook represent a way for brands to capitalize on topical content. While you have a limited window of opportunity for such content to be relevant, topical posts can score huge numbers.”
It’s important to note however that not all trends will suit your brand. Trying to hop on a trend that doesn’t fit your brand can end up making you look disconnected from your audience.
16. Showcase Your Company’s CultureIf you and your team members have fun, be sure to show it! Besides allowing customers a peek into your world, it can help them see you as a trustworthy figure who is passionate about your business. Do you have casual Fridays or company picnics in the summertime? What about allowing dogs in your workplace? Whatever it is that makes you unique, be sure to share some behind-the-scenes images.
17. Take Advantage of Unique HolidaysEver wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day? There are many sites where you can learn about obscure holidays, including DaysOfTheYear.com. Take a look on a monthly basis and identify which holidays would make sense for your business to participate in. These can include business, customer-centric dates or fun holidays for increasing team building and morale.
18. Repurpose Company Blog PostsIf your business doesn’t yet have a blog, you should. Blogging has countless benefits for your company, including:
- Marketers who blog experience 67 percent more leads than those who don’t
- Writing 21-54 blog posts can increase your company’s website traffic by 30 percent
- Websites with blogs have 434 percent more indexed pages (which helps search engines find your site and boosts SEO efforts) and 97 percent more inbound links
- Blog posts that are shared on Twitter and Facebook receive 149 percent more inbound links than those not shared on social media
- Blogs are 63 percent more likely to influence purchase decisions than magazines